Coca Cola Unhuggable

I got a good laugh out of this.

For those of you not into sports, this series of ads plays on the spontaneous camaraderie amongst strangers that can emerge around particularly meaningful or emotional moments during a sporting event. From my experience, you can find yourself dancing in the arms of a complete stranger, sometimes one that might normally require a wide berth.

As an interesting aside, there is a seeming release of endorphins when one raises their arms up in cheer. Try it sometime, I'm not kidding. You'll feel a surge of joy move from your arms throughout your body. A good yell helps. Do it with 50,000+ screaming drunks and the euphoria is tangible. There is a mass consciousness component to sporting events that any aficionado of the mind would find instructive to examine and experience. It's similar to, but distinctly different from the arena concert experience. (Anecdotally, many athletes and musicians have reported that they can feel this wave of ecstasy when they are on the field or onstage. I think many most of them are addicted to it.)

via Gems Sty